A proposal by magier
authic.io in your new brand.
Two ways to redesign authic.io in your new branding and move it from Framer to Webflow: as a one-time project in 8 weeks, or step by step inside your design and Webflow subscription.
Your situation
What we heard from you.
Based on our conversations, this is our understanding of where Authic stands today and where you want to go. If we got anything wrong, tell us. This is the foundation the whole proposal is built on.
Challenges today
- Outdated branding, refresh now underway
- Website on Framer, not yet in the new brand
- 12 unique layouts that need one coherent redesign
- Budget planned around the subscription
Where you want to go
- Website live in the new brand
- Move from Framer to Webflow
- Keep socials, decks and assets moving
- A long-term partner, not a one-off
Two ways to get there
One-time project or inside your subscription.
Same scope in both: wireframes, web design and 15 mockups for your 12 page layouts, Webflow build, content and SEO migration from Framer. The difference is budget and how fast.
| One-time project | Inside your subscription | |
|---|---|---|
| Timeline | 8 weeks | About 18 weeks |
| Cost of the website | 19.600 EUR, fixed | 13.350 EUR, through your subscription months |
| How you pay | Three instalments: start, development, launch | 2.750 EUR a month for design, then 4.450 EUR a month once we add Webflow for the build |
| Your design subscription meanwhile | Not touched: free for socials, decks and assets | Fully on the website until design is done (around 2 months) |
The subscription route costs 6.250 EUR less. The one-time project is live 10 weeks sooner.
Subscription route, month by monthYour subscription designer works around 10 hours a week, so every phase takes longer. Live after about 18 weeks.
| Month | Active packages | You pay | Of which for the website |
|---|---|---|---|
| Month 1 | Design subscription: kickoff, wireframes, design starts | 2.750 EUR | 2.750 EUR |
| Month 2 | Design subscription: web design | 2.750 EUR | 2.750 EUR |
| Month 3 | Design + Webflow subscription: design done, mockups, Webflow build starts | 4.450 EUR | 4.450 EUR |
| Month 4 | Design + Webflow subscription: Webflow build, migration. Design is back on your marketing | 4.450 EUR | 1.700 EUR |
| Month 5 | Design + Webflow subscription: QA, launch after about 18 weeks | 4.450 EUR | 1.700 EUR |
| Total | 18.850 EUR | 13.350 EUR |
While Webflow is added, your design subscription is free again for other work, so only the 1.700 EUR difference counts towards the website. Subscriptions are billed monthly, so a partly used month counts in full.
The one-time project details follow below: scope, roadmap and investment.
Scope of services
What's included.
Wireframes
- Low-fidelity wireframes in Figma for up to 12 unique pages
- Optional notes/comments on functionality (e.g. CTA behavior, scroll sections)
- Wireframes provided in view-only Figma link
Web design
- Final UI designs in Figma for up to 12 unique pages
- Responsive designs for desktop and mobile
- Visual styling aligned with brand identity (colors, fonts, icons, imagery)
- Design components system (e.g. buttons, form fields, navigation, cards)
- Hover, focus, and active states for key UI elements
- 15 custom mockups of key pages, product screens or UI sections in the new brand, for the website and your marketing
- Delivery in formats optimized for Webflow, Pitch, Keynote, or slides (JSON, MP4, PNG sequence)
- Organized and labeled Figma file for seamless handoff to development
Webflow development
- Fully developed Webflow website based on the final approved designs
- Responsive implementation for desktop, tablet, and mobile
- CMS setup for dynamic content (e.g. blog posts, case studies)
- Global styles and classes for scalable design system
- Component library for easy reuse by the marketing team
- UX animations (e.g. hover effects, page transition)
- On-page SEO & AEO structure (titles, meta descriptions, alt-tags, heading structure, schema markup, llms.txt)
- GDPR compliant cookie banner implementation
Content & SEO migration
- Content migration from Framer to Webflow: all pages, ~120 blog posts, industry, platform and toolkit pages (around 146 items)
- Setup of 301 redirects for legacy URLs to maintain SEO rankings
- Transfer of images, assets, and downloadable files
- Migration of all internal links
- Deactivation plan for legacy website (if hosted elsewhere)
Quality assurance & launch support
- Cross-browser testing (Chrome, Safari, Firefox, Edge)
- Responsive testing on key breakpoints (desktop, tablet, mobile)
- Functionality checks (e.g. forms, buttons, animations, CMS items)
- SEO basics verified (meta tags, alt-texts, semantic heading structure)
- Domain setup guidance and DNS record configuration support
- Webflow Optimize & Analyse integration
- Support during go-live window
Post-launch support
- 20 hours of free post-launch support to address items that were out of scope, available for 21 days after launch
- Assistance with onboarding your team to Webflow Editor & CMS
Not included
- Copywriting and final content: Authic provides approved copy before each phase
- Third-party costs: Webflow hosting plan, domains, paid integrations, billed directly by the provider
- Configuration inside external tools (HubSpot, Pipedrive, etc.): form embeds are provided by Authic
Roadmap
8 weeks from kickoff to launch.
The one-time project. Each bar is a phase; where bars overlap, the work runs in parallel. Kickoff in the week of 16 November (CW47) assumes your brand book is done by then. If both teams pause over the holidays, launch moves by about two weeks.
CW4716 NovCW4823 NovCW4930 NovCW507 DecCW5114 DecCW5221 DecCW5328 DecCW14 Jan
Wireframes
Web design
Webflow development
Content & SEO migration
QA & launch support
Launch
Investment
Your investment.
Fixed price for the one-time project: your 12 current page layouts in the new brand, built in Webflow, with all existing content and rankings moved over from Framer. The page list and working assumptions are further down. Anything beyond them gets flagged and aligned before work starts.
| WireframesAll 12 page layouts, so the site is planned as a whole before design starts | 2.200 EUR |
| Web design12 layouts in your new branding, responsive, full component system | 5.400 EUR |
| Mockups & illustrations15 assets in the new brand, made as part of web design | 2.400 EUR |
| Webflow developmentCMS architecture, component library, SEO & tracking | 7.200 EUR |
| Content & SEO migration~146 pages and posts from Framer, 301 redirects, rankings preserved | 2.400 EUR |
| Quality assurance & launch supportCross-browser, responsive & functionality testing, go-live support | Included |
| Post-launch support (20 hours)Out-of-scope fixes & Webflow onboarding, 21 days after launch | Included |
| Your investment | 19.600 EUR |
All prices net, subject to statutory VAT.
19.600 EURPayment
6.468 EUR
33% upfront
at project start
6.468 EUR
33% at start
of development
6.664 EUR
34% after launch
& handover
Validity
This offer is valid until 4 November 2026. After that, it may change based on our workload.
Iterations
Each deliverable includes two feedback rounds. Additional iterations or out-of-scope requests at 100 EUR/h, only after your written approval.
Assumptions & responsibilities
What we're counting on from your side.
The working assumptions the price and timeline are built on.
Pages in scope: 12 unique layouts
- 1. Homepage: /
- 2. About: /about
- 3. Careers: /careers
- 4. Partner with us: /partner-with-us
- 5. Contact: /contact
- 6. Demo: /demo
- 7. Blog overview: /blog
- 8. Blog post template: CMS, ~120 posts
- 9. Industry template: Sports, Hospitality, Beauty & Wellness
- 10. Platform feature template: Campaign Builder, White-label App, Loyalty API, Loyalty Analytics
- 11. Toolkit feature template: 15 pages: Rewards, Points, Challenges, Stamp Cards, Tiers, Memberships, Wallet Passes, Notifications and more
- 12. Legal template: Terms, Privacy, Cookie policy
- The sitemap stays as it is today. Pages that share a layout (e.g. all toolkit pages) are designed and built once and filled per page
- The Scorecard tool (/scorecard) stays an embed and is not redesigned
Risks
- Branding first: both routes start once your brand book is final. If branding takes longer, kickoff moves with it
- SEO migration tier: priced for up to 10.000 organic visits a month. If your analytics show more, the SEO line moves to the next tier
- Framer URLs: nested URLs like /toolkit/reward/points move into Webflow collections. Where a URL has to change, we set up 301 redirects so no ranking is lost
- Forms & embeds: demo and contact forms run as Webflow forms. Connecting a CRM or rebuilding the Scorecard tool counts as an integration and is quoted separately
Onboarding & project kickoff
- Authic completes all assigned onboarding materials (briefing documents, brand discovery questionnaires) before project kickoff
- Authic provides all required assets (logos, brand guidelines, content, imagery, access credentials) before project kickoff
- Authic delivers final, approved website copy before project kickoff
- Authic provides meta tags and descriptions before project kickoff
Content & asset delivery
- We migrate all existing content from Framer: every page and all blog posts. Content added after launch is on Authic's side
- Images compressed to less than 1MB; videos as mp4 or links to mp4 files hosted on the client's own server
- All content delivered (copy, images, videos) must be final and approved by the client prior to delivery
Feedback & communication
- Deliverables (wireframes, designs, staging links) are reviewed and approved within 24 hours of receipt, unless otherwise agreed
- All feedback is consolidated and communicated via the designated channel (Figma, Outlign or BugHerd); feedback outside of it cannot be taken into calculation
Access & responsibilities
- Authic ensures timely access to all necessary third-party platforms (Webflow, Framer, Google Analytics, Figma) and remains responsible for related costs and terms, including the Webflow site plan
- Authic secures all legal approvals and compliance checks (data protection, imprint, terms of use) before go-live
- If key stakeholders are unavailable for a prolonged period, the client notifies magier in advance and appoints a temporary point of contact
- No custom code or integrations beyond the explicitly listed scope
Iterations & additional work
- Each deliverable (design directions, moodboards, a batch of 3 to 5 subpages) includes up to two feedback and revision rounds
- An iteration is a round in which the client reviews and gives feedback on a deliverable or stage of a phase
- 10% of the total price is reserved for post-launch adjustments: revisiting an approved deliverable goes on the post-launch list and is handled from these reserved hours after go-live. This keeps the project on schedule and does not apply to new deliverables
- Additional iterations beyond scope: 100 EUR/h net, only after written approval
- Out-of-scope change requests: 100 EUR/h net, only after written approval
Next steps
Ready when you are.
Prefer the subscription route? Just tell us in Slack, no new contract needed. Questions first? Write to willi.sommer@magier.com